Students of The Industry

If you love the forest, its products, and the business, continuous learning is a joy, not a job.

Using today’s relational data capabilities, and the combined efforts of our content providers and curators, we deliver a roadmap for students of the industry to learn, grow, and achieve.

Our Core Values

  • Stewardship

  • Education

  • Innovation

  • Entrepreneurship

  • Thought Leadership

  • Service

  • Hard Work

  • Equal Access

  • Curiosity

  • Humility

  • Levity

  • Decency

  • Creativity

  • Paying it Forward

This lumber business is a relationship business. We enjoy life, and business is done with a handshake.

Where do you fit in the big picture? People who work in, or have an interest in forest products are students, always looking to learn more about the industry and where they fit in the big picture.

They are mill executives, lumberyard employees, builders, brokers, designers, even artists looking for inspiration. They love the forest for its beauty and utility, and continuous learning is a common bond.

Just as there are many types of trees in a forest, there are many types of students in the industry.

“The best part of our industry are the people in it”

— “John Brill, retired CEO, Northeastern Retail Lumber Industry (NRLA).”